Isoken Ogiemwonyi’s retail store ZAZAII opens its doors hosting fashion editors, bloggers and enthusiasts to an exclusive press preview and showcase of their designer brands on Thursday October 1, 2015 at the store located at 36, Balarabe Musa Crescent off Samuel Manuwa, Victoria Island Lagos.
The theme for the presentation was “COLOR STORY”; the perfect juxtaposition of bold colours and prints, while some of the top designers are in attendance, when asked why they choose to be a part of the ZAZAII platform “As much as we are a unique tribe we know we belong to the Nigerian fashion scene, ZAZAII promotes this sense of togetherness that we want to keep on nurturing.” Said Orinola Gbadebo Smith of Eve and Tribe.
Orinola further stated that ZAZAII promotes the idea of variety and choice in Nigerian fashion and we are happy to be a part of that.
Other Lagos based designers in attendance are Biola Alabi, Maria Okanrende, Zina Anumudu, Nicole Chikwe, Funke Babs Kufeji, and a host of others guests were treated to a variety of sweet 'High Tea appropriate' treats and cocktails by Elle’s Icebox with a 70% knockdown flash sale on Rogue Vallari pieces.
The designer brands featured at the event are Eve & Tribe, Things Nigerians Love (TNL), Adẻy Soile, Ariaba Lifestyle, Rococo, Le Reve Pieces, Literati, Nuraniya, The Obisdian Way, Kamokini, Sanusi Lagos and The Shirt Co Lagos.
The name ZAZAII is culled from a Bini phrase meaning ‘eloquent and dedicated’ owned by Obsidian creative director, Isoken Ogiemwonyi, which stocks both the full range of Obsidian product lines and retails garments and accessories by both established and emerging African and international fashion brands such as Virgos Lounge, Eve and Tribe and Toju Foyeh.