Today, Mobile banking apps are improving speed and convenience for enterprises when it comes to paying bills and filling invoices. Even when on-the-go, financial professionals can ensure that accounts payable are always fulfilled.
Since the beginning of this Mobile Banking regime, players in the bank industry have identified it as a major platform for positioning. Again, bank customers now rate banks based on the effectiveness of their mobile banking applications. As a value added service offered by banks to enable customers conveniently and securely conduct their banking transactions on their mobile phones, mobile banking, has become the most popular product a bank can use to woo the youths and young professionals who want to transact on the go. After all, it gladdens the heart of anybody that subscribe to mobile banking to be able to transfer funds and check his or her account balance and statement without having to visit your bank.
United Bank for Africa
At the unveiling of UBA’s mobile banking app last year, the bank’s Head of Digital Banking, Dr. Adeyinka Adedeji, had described it as being interactive, user friendly and easy to access. The mobile app which comes with the biometric log-in feature for secure and personalized access is now being downloaded on Apple and Google Play App Stores. According to Nairametrics, a leading financial resource company based in Nigeria, UBA’s app is one of a kind; a very innovative, well-rounded application for its users. The company went on to state that the app doesn’t only care for online demands, the application is somewhat useful offline as well, specifically with providing short codes and answering basic questions on the application’s uses. Another area that has since been played up in the app is the ease at which customers can purchase airtime on the platform. Unlike other apps where you have to copy the phone number, the UBA app grants users access to their contact list from inside the app.
As a pacesetter brand with eyes on the future, first bank laid the foundation for its mobile banking in 2015 with the launch of FirstMobile. However, between then and now, the app has since been reviewed and updated to meets the lifestyle of its customers. The mobile banking app which is easy to use is another secure platform that allows customers to execute banking transactions and access lifestyle news content on the go from their mobile phones. The latest features that were incorporated into the app are; The Card-in-Control functionality, the Quick Response (QR) Code, the Transaction receipt and Save beneficiary functions. Among other things, the fact that it is easy to set up, its soft and inviting hues, are given the apps an edge in the market. Navigation is as simple as it gets with minimal clicks required to carry out common transactions like transferring funds or recharging airtime. Above all, the decision of the bank to make the Personal Identification Number (PIN) for logging in to be different from that for transactions is a major innovation meant to improve the safety of using the app.
Because of the bond between the GTB brand and the youth market, Guarantee Trust Bank, knew early enough that the platform would be another winning card. It worked. Riding on its 737 app, GTB has a total of 4 mobile apps. The previous three are GTBank (for mobile banking), GTWorld (for lifestyle) and GTCube (For Mobile Point of Sale for merchants). As a youth centric brand, the bank has since leveraged many platforms, including sponsorship of a music video to projects the app and further assure its patrons that; “The simple life is just one touch away”
The relationship between the brand and the youth market is reflected on their app; as much as you can use the app to pay for bills, there is the addition of opportunities to indulge in social activities like paying for cinema tickets and the likes, which is a major plus for millennials.
Like other banks, Access Bank refreshed its mobile banking app with a set of new and exciting features last year. These additional features allow customers perform multiple functions including quick airtime top-up and funds transfer without signing on to the app. Customers can also initiate self-block and unblock cards on all channels; make domiciliary account transfers; reset forgotten PIN and make cardless withdrawals from any ATM. Undoubtedly, the app eliminates a whole lot of unnecessary questions and on a very good day, transactions are very fast. The most innovative aspect of this app would be the transaction receipts which are usually produced at the end of every transaction. Of course, the live chat opportunity is also a plus for the bank.
As beautiful as the various applications appear to be, they also come with their challenges. While some of these challenges are self -made, there are some challenges that can be traced to poor internet connection in the country. According to Nairametrics, a leading financial resource company based in Nigeria one of the discouraging feature of some of the apps is the presence of distractive adverts on the apps. The company has also identified complexity and inability to log into the updated version of some of the banks’ apps. Meanwhile, for some banks, there are general concerns relate to registration process, which many users claim is long, tedious and in many cases, simply does not work. Besides, banks that target the youth and young professionals are also discovered to have crossed 1 million download mark, faster than others.