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ARTICLE: 6 Problematic Lessons Nollywood Teaches Girls about Femininity

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If you are a fan of Nollywood movies, you probably already have certain impressions about Nigerians and their women especially. The female characters in Nollywood movies are almost always cast in similar roles.
The young girls are often portrayed as damsels in distress who eventually find their purpose after they meet a man; or they are cast as gossips and home breakers driven by jealousy and bitterness. Other times they are money-conscious and beauty obsessed simpletons e.t.c;
The older women are usually depicted as wives whose lives are centered around their husbands; they are over-religious mothers who control their daughters, and mothers-in-law, whose purpose is to antagonize the daughters-in-law.

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In general, the movies fail to portray Nigerian females in their diversity and complexity. Of course, there are exceptions where the female character is portrayed differently and given non-traditional roles, but how often do we see those kinds of Nollywood films?

While these movies entertain the viewers, it also serves as a medium through which the cultures and norms of the Nigerian society are disseminated to inform and mold the behavior of the masses. As such, they have the potential to shape young minds in a lot of ways.

Without realizing it, young girls in Nigeria who are exposed to these Nollywood films, learn what it means to “be a woman”. Unfortunately, not all of the lessons Nollywood teaches these girls about feminism are good.

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Here are some of the problematic lessons:

Marriage is the end game
From as old as the movie “Taboo” to as recent as the blockbuster “Wedding Party”, a number of Nigerian movies tend to subtly or even strongly pass the message that marriage is a woman’s highest achievement, thus should be the highlight of her existence. Most times disguised as a love story or just plain comedy, it essentially portrays the heroine as someone who is all about getting a man to love and marry her. Some of these movies even portray women as men-mad idiots who will go to great lengths to get a man: betray friends, disown their families, and change their religion e.t.c.
Girls, when they absorb this message, start to believe that they must have a man to eventually lead a complete life. This is possibly why the marriage fever is unending and most women in our society today would rather chase a man than chase their dreams…even when they do not even feel attracted to a man.

Nollywood should strive to diversify their plot to include heroines who are able to achieve their life’s purpose without necessarily being married or being depressed they achieved the success without a man by their side.

Being Feminist means being tough, domineering and acting like a man 
Among the myriad Nollywood movies that have been produced over the years, some movies have tried to foster the ‘feminist’ agenda. Some of these movies like “Black Bra” or “women in power”, however, end up giving these female characters “male” attributes while trying to achieve their aim. They make them tough, domineering and even get them do certain things that have been stereotyped as ‘male’ behavior. This defeats the purpose, as the idea of feminism is not that men be removed from earth or be hated.
It should not in any way either suggest that the world will be better run by females.
Feminism basically just suggests that the female is of the same status as the male, not less, not better…and this message is what these Nollywood movies should strive to pass across.

This is so that the girls, who are influenced by these movies, are not deluded to think that to be empowered, they have to feel better than men or even despise them.

Women are weak and need rescuing
A classic example is the movie “First lady”. The Heroine already on her own was hoping to be rescued by a Prince Charming. This is a mentality most girls have these days, as a result of the numerous Nollywood movies they have seen on African Magic.
They are unwilling to put in the hard work they need to upgrade their status, or take them out of whatever situation they find themselves entrapped in. They wait to meet a man who will rescue them from an abusive father, or change their lives and take them out of poverty.
This mentality is the reason a lot of our Nigerian girls are still not self-made and not rising up to their full potential.

Nollywood movies that highlight this damsel in distress/knight in a shining amor theme, should be regulated so that we have more girls who are confident and willing to chart their own course.

Being girly is what makes you beautiful, attractive and most of all “normal”
The heroines who get the happy ending are usually costumed and molded to look and behave a certain way. They wear dresses and adorn themselves with jewelry. They also put on make-up and wear hair extensions. They also tend to show a lot of emotion (they cry and throw tantrums). The few times a female character is shown, perhaps without makeup or flashy girly clothes, she is really poor, and usually, she will have to upgrade to or adopt the “girly” image, in order to get her happy ending. Even more, if is she is dressed in certain clothes that have been tagged “male”, automatically she is a lesbian or a thug who probably will not have a happy ending.

The young girls who get these messages become image-obsessed, as they now believe how they look is everything. Perhaps Nollywood movies need to place less emphasis on the outward appearance of the girl focus more on highlighting the qualities in a female character that makes her uniquely female.

As a woman, you have to wait for love to find you
It is really hard to see any romantic Nollywood movie where the girl took the bull by the horn, and went in search of love. The love stories are always written in such a way that boy meets girl, boy pursues girl, and love conquers all.

In these movies, these girls- even ones that are clearly self-centered and narcissistic- do not need to work on themselves or do anything …love finds them any way.

This is not the case in our real world today. Love does not come easy. At least, not genuine love. It is important that girls know it is alright for them to make the first move sometimes, and go for what they want as opposed to waiting to be pursued.

Also, it is important that they understand that love requires emotional maturity; they may need to work on themselves to attract the kind of love they desire. Nollywood movies should try to reflect that.

Women are destined for subservient roles in the society
In a large number of Nollywood movies, men are depicted as leaders, rulers and successful business men. Women, on the other hand, are mostly captured in domestic settings, their roles constrained to being mothers, daughter, brides, housewives and other related roles. Even in a few movies where the woman is given a sort of ‘masculine’ role or place in a position of power, it is still orchestrated such that she has to submit to a higher boss who is male, or submit to a domineering husband.

This gives the girl the impression that this is all the future holds for her. Her mind is conditioned to accept and even look forward to it. Modern day Nollywood movies should consider the direct and remote messages their moving may be passing across and not ignore them. They can start by ensuring women are not always cast in traditional roles.

What are your thoughts on these points?

 

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Palliatives: Dangote donates 80,000 bags of rice to Lagos residents

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Palliatives: Dangote donates 80,000 bags of rice to Lagos residents

 … Sanwo-Olu says Dangote prioritize Nigerians’ welfare above profit

 

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The Aliko Dangote Foundation, (ADF) has flagged off the distribution of 80,000 10kg bags of rice to the vulnerable in Lagos state.

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President of Dangote Group and Chairman of the foundation, Aliko Dangote, noted that the gesture is part of the over one million 10kg bags of rice that would be distributed to reach one million vulnerable people in the 774 local government areas of the country.

 

 

 

 

Speaking at the flag off in Alausa, Dangote, said the distribution of the 80,000 bags of 10kg rice is another demonstration of the foundation’s commitment to upholding the values of compassion and solidarity that are at the core of humanity.

Noting that the distribution of the rice is in addition to the daily distribution of 12,500 loaves of bread in Lagos, Dangote stressed that with the initiative, the foundation aspires to ameliorate some of the burdens faced by vulnerable communities across Lagos State.

In his remarks, Governor of Lagos state,  Babajide Sanwo-Olu, applauded the many initiatives of Dangote to ameliorate the sufferings of Nigerians, while praiseing him for showing compassion to the needy in the society.

Sanwo-Olu said the gesture of distribution of 80,000 bags of 10kg rice shows that the leadership of the Foundation prioritize the welfare of the people beyond the pursuit of profit and accumulation of wealth.

The Governor said: “Aliko Dangote is a Nigerian that has chosen to be different. You have choices but you have made the right one which is caring for the vulnerable. I appreciate Mr. Aliko Dangote for extending his kind gestures to the people at the bottom of the pyramid and we are grateful for supporting us in government. There is a lot of global disruption in different parts of the world, and it is a tough time to be in a position of leadership,” he said.

While encouraging other wealthy Nigerians to emulate Dangote, the Governor said the distribution of the rice would support the initiative of the state in addressing the effects of the economic hardship.

Justifying the food intervention in Lagos, Dangote said: “While our traditional Ramadan food distribution has been focused on the Muslim Community, we recognize that the current circumstances where a significant proportion of Nigerians across the nation are experiencing severe hardship due to the prevailing high prices of food, require that we broaden our program to cover communities of all faiths. This is why we are extending the Ramadan initiative to cover all the thirty-six states and the Federal Capital Territory as a testament to our commitment to supporting our communities in line with our core values and the spirit of the Holy Month of Ramadan,” he said.

The CEO of the ADF, Zouera Youssoufou, said the Foundation is partnering credible NGOs, civil societies, religious bodies among others to ensure the donations go to the most vulnerable in Lagos State.

She said the Foundation is guided by a vision of empowering Africans to achieve their self-actualization and full potential as it believes that every individual, regardless of their circumstances, deserves the opportunity to thrive and succeed.

“In times of hardship, it is imperative that we stand together as one nation, one community, extending a helping hand to our brothers and sisters in their time of need as we have done with our female empowerment programme in Lagos State which targeted 40,000 (Forty thousand) disadvantaged women,” she added.

Group Executive Director Commercial Operations at Dangote Industries Limited (DIL), Fatima Aliko-Dangote, noted that the flag off in Lagos is a follow-up to the 120,000 bags distributed in Kano on Saturday, said the intervention is targeted to reach the 774 local government areas in Nigeria.

“We have been doing this for a while but we didn’t publicize  it because  our chairman  believes  this is between him and God but this year we decided  to publicize  it so that we can encourage  and inspire others to do so.

“There are many other things the Dangote foundation is also doing. We are also serving 2,500 breads all over Lagos daily. We started this in 2020 during COVID-19. Also in our hometown in Kano, we have been doing breakfast, lunch and dinner for the past 35 years. The foundation has invested in many things. Years back, we gave women some money to be able to invest in their businesses,” she said.

Speaking further, Dangote noted that Lagos state holds a special place in the hearts of the Group, hosting two of its major investments – Dangote Petroleum Refinery and Dangote Fertiliser Plant.

He disclosed that the Dangote Group is also working on the nutrition agenda and has made significant strides in food fortification, investing in iodized salt and vitamin A fortified sugar. He stressed that the Group actively promotes food fortification within the Nigerian food industry and is exploring fortification methods for staples like rice and wheat and bouillon cubes to help ensure improved nutrition nationwide.

“At the heart of the Aliko Dangote Foundation lies a deep-seated belief in the importance of nutrition in human capital development. We understand that access to nutritious food is not only a basic human right but also a critical determinant of good health and well-being. By providing these modest bags of rice to those in need, we are not only looking to alleviate immediate hunger, but also investing in the long-term health and prosperity of our communities,” he added.

While commending Lagos state governor, Babajide Sanwo Olu as a Governor with a penchant for overcoming adversity and enormous capacity in handling emergencies, Dangote urged other well-meaning individuals and corporate organisations to emulate the efforts to support the less privileged in the communities, especially during Ramadan, which is a time of self-reflection, empathy, and charity.

Palliatives: Dangote donates 80,000 bags of rice to Lagos residents

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NIFESAF ESUT Lagos Holds 4th Edition Of Business, Career Exposition

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The Lagos State Alumni Fellowship of Nigerian Fellowship of Evangelical Students (NIFESAF) has held the fourth edition of its Business and Career Exposition programme themed ‘Maximizing Technology and Strategic Customer Loyalty For Sustainable Business Growth In Today’s Economic Condition’ on Saturday, 23rd of March, 2024 in Lagos.

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The programme which was basically for Small and medium-sized enterprises since its inception has served as a major platform for the promotion of Nigerian-owned businesses and created several opportunities for SMEs to thrive and have access to the world through the global reach of NIFESAF ESUT.

Just like the previous editions, the fourth edition wasn’t any different; it featured an avalanche of exhibitions by several Nigerian businesses with guests who were ready to patronize them and a huge platform to publicize their businesses.

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Some of the businesses involved in the exhibition include Finet Mobile, Purch Gadgets, Congratulations Corporate Events, Exceptional Intensive Vocational Training, Farmskills Limited, Jigsimur health drink, De Luxe flour, Royal Almonds, Ifiefruit, Ihubest trading enterprise, K-shape fashion designer, Zara Caps and Hats, Chee Havillah Royal Services Ltd, Lowan Enterprises, Mace Ventures, Arif Bureau, Davis Exotic Homes, Whiztech Global Ltd, Earthblend flavours, to mention but a few.

Speaking at the event, the Chairman of the Global Body— Nigerian Fellowship of Evangelical Students (NIFES) ESUT Alumni Fellowship, Mr. Fred Nnadike, said the essence of the business exhibition was to support and build a community of excellent, Christians who would be role models in their respective careers.

Nnadike who urged believers under the umbrella to keep the faith alive equally charged them to uphold ethical standards, sound corporate governance, and avoid sharp practices in their respective professions and business endeavors as ardent followers of Christ.

“We want to encourage what we produce and link our entrepreneurs to the global space. SMEs are indispensable for economic growth and development. The government across board should do something urgently to revive the economy by making the environment conducive for businesses to thrive” he implored.

On his part, the Lagos State Chapter Chairman of the Fellowship, Mr Henry Nnadike, said the leadership of NIFESAF has often reminded the government that MSMEs are still the engine room of every strong economy.

“Government must address multiple taxation, epileptic power supply, dilapidated road network, and general scorching economic environment. Governments must be transparent in their reforms and interventions. Besides, we need informed ideas, programs, and policies that must be designed by the best brains. The government should learn to put the interest of the masses above their personal interest for posterity’s sake” he urged.

Similarly, the Vice Chairman of NIFESAF, Lagos Chapter, Mrs. Chika Idalah–Allison, called on the state and federal government to partner with NIFESAF and related organizations which are poised to promote skills and craftsmanship, particularly for youths.

“Government should partner with organizations promoting skills acquisition, innovation, human capital development, and creative industry. In NIFESAF we are under the mandate to support every entrepreneur under its umbrella even beyond.

Idalah – Allison told newsmen that she was able to travel to different countries for business purposes, not by her academic certifications but by the salability of her skills in artwork and design.

“Nigeria is our only country, we must build it because the world is waiting for us to step out, and that is what we must all do collaboratively, however, our education curriculum should be designed fit- for -purpose” she asserted.

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AARE ADETOLA EMMANUELKING ADVOCATES FOR CONSOLIDATION BEFORE TRANSFORMATION AS LAGOS REDAN CHAIRMANSHIP ASPIRANT PAID COURTESY VISIT

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AARE ADETOLA EMMANUELKING ADVOCATES FOR CONSOLIDATION BEFORE TRANSFORMATION AS LAGOS REDAN CHAIRMANSHIP ASPIRANT PAID COURTESY VISIT

 

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Aare Adetola Emmanuel-King, The Executive Chairman Adron Homes, advocates for Consolidation first before Transformation as he declares his support for Dr Segun Oshundairo, The Aspiring REDAN Chairman For Lagos Chapter(Real Estate Developers Association of Nigeria)

He stated his full fledged support during an exclusive interview with the REDAN Chairman Aspirant, Dr Segun Oshundairo, the CEO of Arcview Investment Limited. During the Aspirant’s visit, Aare Adetola admonished him on steps to take to ensure that his tenure birth policies that would revolutionize the Real Estate Industry. He urged the Aspirant to embark on Intense Media publicity and collaborative advocacy efforts to influence government policies and decisions affecting the Real Estate Industry.

During this Meeting, The Aspirant talked about his Manifesto which he would implement once he emerges the Chairman. He declared the following Intentions:
– Create a Developers Mortgage Plan. With this, he would be collaborating with the government to create a plan that would ensure that developers can buy affordable estate from the government which would facilitate their ability to create reasonable and affordable houses for the masses.
– Establish an Advisory Board for REDAN. He stated that he would create an Advisory Committee that would consist of 7 stakeholders to advise and train members of the group every quarter on the right policies and procedures to implement.
– Open up lands in rural Areas and convert them to Mega cities. He revealed his intention to collaborate with the government in order to open up lands in Ofada, Papalantoro and environs as well as create affordable real estate in such areas.
– Rebrand and Publicize REDAN: The Aspirant stated that under his tenure, REDAN would have a new look, which would include a new logo, better policies as well as increased visibility .

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Aare Adetola EmmanuelKing, In addition to advising the Aspiring Chairman on Strategic Media Publicity for REDAN, also implored him to pay attention to increasing the number of members in the group as well as present comprehensive strategies poised to shape the future landscape of real estate in the country.

He Admonished and stated that “There can’t be a greater Lagos without REDAN” He further advised the Aspirant on the need for a Universal market price of Landed Properties for Real Estate Developers in Lagos State when purchasing from the government. Also, this would foster and aid the creation of affordable housing for the good people of Lagos State and Nigerians at large.

The interview session concluded on a positive note in which Dr Segun Oshundairo expressed his enthusiasm and appreciation for the collaboration between REDAN and the CEO of Adron Homes. The Interview Session laid the foundation for future partnership opportunities aimed at driving positive change within the real estate industry. Dr Segun reiterated that once elected, he would set up a board of trustees that would consist of veterans and real estate pillars to serve as an advisory board for the pressure group.

 

AARE ADETOLA EMMANUELKING ADVOCATES FOR CONSOLIDATION BEFORE TRANSFORMATION AS LAGOS REDAN CHAIRMANSHIP ASPIRANT PAID COURTESY VISIT

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