Interestingly, it’s no longer news that the upcoming Rolls-Royce luxury SUV is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new “high-bodied vehicle,” carefully steering around the SUV moniker.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” says Rolls-Royce CEO Torsten Müller-Ötvös. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”